The Raleigh-Durham Metro area is known for its central location in the heart of the North Carolina's Research Triangle. Formally known as Research Triangle Park, the 7,000-acre area is affiliated with the region's three universities: Duke University, the University of North Carolina - Chapel Hill and North Carolina State University. This supported affiliation has led the Raleigh area to be a strongly advancing research and tech-forward region in the US.

Families love Raleigh for its family-friendly attitudes. Long summer days out can be spent cycling or hiking in park areas that have a safe feel, while on rainy days, an array of local museums can entertain little ones. A variety of educational facilities and choice of respected universities in the area also encourage families to consider the Raleigh-Durham area.

Home to Duke University, Durham enjoys a reputation for being in the top ten college cities with a brimming health program. A wealth of historic places, museums, arts facilities and parks brings those to the city. Over recent years, buildings which were historically used for tobacco production have been redeveloped into homes and offices which has significantly increased economic growth in the area. Like its adjacent cities, Durham enjoys regular music festivals, arts and performance events and other concerts creating a city with a diverse culture.